Online a lot. On purpose.

I grow Web3 brands
by living on
the timeline.

Six years of ghostwriting and growing socials, and learning how the internet rewards attention. Lately, all of it for Web3 brands and founders.

§ 01 / Numbers

A track record,
not a pitch deck.

17M+
Impressions generated across
client & personal accounts
50K+
Followers gained for
brands and founders
3×
Platforms scaled
— X, LinkedIn, Instagram
§ 02 / Selected work

Different projects. Different shapes of growth.

01 / 06 Kryptos — Social & Reply Guy X (Twitter)800K+ impressions
~8K followers gained
+

The financial hub for Web3 — track portfolios, automate taxes, manage onchain assets across DeFi & NFTs.

The problem

Kryptos needed visibility in a brutal niche where most tax and portfolio tools never gain traction. The X account had no momentum.

The strategy

  • Built a repeatable content system: memes, polls, explainers, product updates, trend posts. Made tax content shareable enough to get reposted by accounts like ThreadGuy.
  • Ran a Reply Guy operation to land Kryptos in trending conversations and competitor threads.
  • Shipped SEO articles around category keywords, repurposed each into short-form posts on X.
  • Used the CoinMarketCap rewards store as a distribution channel — generated revenue outside of social.
~8K
Followers gained
800K+
Organic impressions
Engagement across formats
02 / 06 Enjinstarter — Twitter Growth X (Twitter)12M+ impressions
10K followers gained
+

A game-centric launchpad giving investors cost-effective access to early Web3 launches.

The problem

X visibility and engagement were sliding — especially during stretches with fewer IDO launches and declining organic reach.

The strategy

  • Multi-layered content + engagement built on the Reply Guy method: hundreds of high-context replies daily — memes, insight, degen tone, sitting in every trending conversation.
  • Reformatted core posts — rewrote hooks and CTAs, added meme posts, polls, and contextual updates that landed with the Web3 crowd.
  • Cleared 1.5K+ inactive, irrelevant, and bot accounts from the following list. Sharpened signal-to-noise and improved engagement-loop quality.
12M+
Impressions
10K+
Followers gained
120K+
Profile visits
Space & collab DMs

isolated reply impressions, measurement methodology, examples

03 / 06 Bricks Protocol — Social Media Manager Twitter + Discord340K+ impressions
300+ emails in 48 hours
+

Learn crypto trading. Join tourneys. Earn some crypto. All risk-free.

The problem

Bricks wanted to grow a community of new crypto traders and activate them through campaigns.

The strategy

  • Managed Twitter + Discord, running contests and tourneys to drive onboarding and retention.
  • Built a beginners-in-Web3 lead magnet that captured 300+ emails in 48 hours and powered an onboarding drip.
  • Targeted meme + trend content around trading to lift organic engagement.
  • Curated a daily reply list of top crypto traders to insert Bricks into high-visibility conversations.
  • Partnered with niche Web3 communities to acquire early users at very low cost.
1K+
Discord members
4K+
Twitter followers
340K+
Impressions
1,200+
Tourney entries
04 / 06 Web3 Gaming Founder — Personal Branding LinkedIn800 → 4.5K+ followers
multiple Top Voice badges
+

From dead LinkedIn account to recognized voice in Web3 gaming.

The problem

A gaming founder had an inactive LinkedIn at just 800 followers — making it hard to attract players, investors, and partners.

The strategy

Repositioned the account as a gaming thought-leader brand. Blended narratives, market insights (gaming, later AI), and community engagement. Regular posting plus active conversations amplified the founder's voice.

5.6×
Followers in <6 months
160K+
Impressions
Multiple Top Voice badges
Inbound investor DMs
05 / 06 Web3 Founder — DePIN Narrative LinkedIn80K+ views
1.5K+ followers gained
+

Building authority in an emerging Web3 narrative before it became consensus.

The problem

A Web3 founder had limited visibility and no personal voice that resonated with the wider ecosystem. DePIN was emerging — narrow window to position him as an early voice while keeping content approachable.

The strategy

  • DePIN-focused insights to build sector authority.
  • Event and conference recaps showcasing active participation in the space.
  • Trend-focused posts on how DePIN intersects with other industries — made the narrative relatable.
  • Memes and lighter content to humanize the founder and drive engagement.

The result

The content mix built a consistent brand presence, strengthened credibility in the DePIN narrative, and let the founder enter conversations as a recognized voice in the ecosystem.

80K+
Views on posts
1.5K+
Followers gained
Recognized voice in DePIN
06 / 06 Web3 SaaS Founder — Builder Voice X (Twitter)400 → 1,600 followers
followed by Chris Dixon
+

From 400 followers to credibility that opened real doors.

The problem

A serial founder had only 400 followers and almost no visibility in a crowded Web3 builder space.

The strategy

Built a personal branding system around thought-leadership threads, highly opinionated tweets, project updates, and replies aimed purely at networking. Goal: make the founder's voice stand out while highlighting his builder mindset.

4×
Follower growth
Followed by Chris Dixon
Credibility & reach
§ 03 / My channels

What I make on my own accounts.

X / Twitter @shubhh_hum
6.4k followers

Threads, deep dives, shitposts.

Web3 analysis, sponsored work, and pure builder energy. A mix of long-form essays and one-line recontextualizers.

HyperEVM NFTs Why Abstract matters Kaito deep dive Viral sponsored post Azuki journey Shitpost
LinkedIn /in/shubhamguptasocial
13.5k followers

Marketing, branding, creator stuff.

Long-running creator presence on LinkedIn. Marketing, personal-branding, and creator-economy posts that consistently land with a 13K+ professional audience.

Marketing on LinkedIn Social media essay Personal branding For creators Creators
Instagram @shubhh_hum
900 followers

Business stories — 200K+ views.

Short-form reels around business stories in Hindi. The collection pulled 200K+ views and thousands of profile visits — one reel crossed 120K views in 48 hours.

§ 04 / Things I've shipped

Things I've shipped.

Product 01 · Live

Proof Of Build

See who's shipping in AI and crypto, right now. 120+ verified builder profiles. One place to track who's building what.

Stats since launch +
1.5K+ visits since launch
28K+ impressions on our X page
10K views on launch video
Top #50 on Bags hackathon leaderboard
Product 02 · In progress

SignalStack

Benchmarks AI and crypto tools so you know what's legit, what's worth paying for, and where the real deals are.

Buildingshipping soon
Product 03 · In progress

Trackr

Scans CT, onchain data, and cultural signals every day. Scores each narrative by velocity, novelty, tokenability, and timing.

Buildingshipping soon
Other experiments —
Meme Fest on LinkedIn LinkedIn · community virality test +

Hosted a LinkedIn meme fest under our community banner "Silly Humans" to test organic virality using only personal profiles. Simple landing page. A few basic categories. The community took it from there. Then converted the attention into actual marketing-services clients.

220+entry posts 370+memes submitted $30total prize pool 500+new LinkedIn followers
Onboarding Experiment with NFTs WhatsApp community · Polygon NFTs +

I run a WhatsApp community of 200+ freelancers and agency owners. When I started in Web3, I loved the idea of NFTs as an onboarding tool — so I launched a 3D NFT collection on Polygon. Personally walked community members through wallet setup, claiming, and OpenSea — start to finish.

30+complete beginners onboarded Hands-onwith NFTs, OpenSea, wallets ValidatedNFTs as an onboarding wedge
§ 05 / Praise

What founders actually said.

Shubham's ability to create compelling content and foster meaningful connections sets him apart. A reliable and collaborative team member who consistently delivers outstanding results.
Sukesh Kumar Tedla
Sukesh Kumar Tedla
CEO @ Kryptos
Shubham is exceptionally good at community building and exploring new avenues of bringing attention to brands. Professional, communicates well. Highly recommend.
Raki Brown
Raki Brown
CEO @ Omnia Defi
He possesses the know-how to properly execute content marketing plans as well as growth hacking. Most importantly — you can always count on him.
Arjit Saraswat
Arjit Saraswat
Founder @ Bricks Protocol
His insights on LinkedIn content & engagement metrics are top-class. Research-driven — not one-size-fits-all.
Satyam Khandelwal
Satyam Khandelwal
Career Coach

Building in Web3?
Let's talk.

shubhgupta.social@gmail.com
Currently fueled by:
pizza biryani idli protein shake
☀️ it's daytime where shubham lives